The 7 sins of Green-washing by TerraChoice Group inc., a consultancy firm dedicated to sustainability linking science with business.
Do companies really trick consumers? I started my research- and found an awful lot of people exposing sins of green-washing, just google it!
What exactly does green-washing mean? “Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” (entered in the Oxford English Dictionary, 1999)
And this is no joke- in the 2010 report by TerraChoice Group inc. it states that “BPA + Phthalate- Related claims are skyrocketing. The percentage of products making BPA-free claims has increased by 577% and those making phthalate-free claims increased in 2550%. Two-thirds of these claims appear on toys and baby products. “
The perfect example is from sin #3 - “Sin of vagueness – Committed by every claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer.“All-natural” Is an example. Arsenic, uranium, mercury and formaldehyde are all naturally occurring and poisonous. “All natural” Isn’t necessarily “green”.”