What was the defining moment in your life that made you want to launch the business?
While doing research to find the safest plastic, I found an article about the dangers of toxins leaching from plastic baby products when exposed to temperature changes. I had possibly exposed my son to poisons without knowing. This confused me, why would companies sell products that could harm our children? Determined to find the best alternative and reject potentially harmful plastics I found something more reliable, more sustainable and more durable. High-grade, food-safe, silicone. Silicone will not leach toxins, does not support the growth of fungus, mould or bacteria, is heat resistant, freezer safe, microwave safe, dishwasher safe, odourless, tasteless and soft on babies tender gums. I never looked back!
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